Social

"That a coded or subliminal message has been internalized, may not be realized until the influence from it is revealed later in spoken beliefs about, and possibly behaviors toward oneself or toward another.” 

In this educational and engaging read, CMC, LLC founder, Ava Montgomery addresses contemporary social-justice and media-representation issues. She takes a conversational approach to present new concepts and content creation tools. These concepts and tool are designed to increase media literacy  for content creators and media consumers in conscious ways. 

She explains the importance of, and how to develop, what she refers to as “Conscious Media Literacy Skills” necessary for today’s expansive and often obfuscating media offerings. 

With an intimate knowledge, Montgomery exposes correlations between historically false narratives and misrepresentations and contemporary false narratives and misrepresentations. 

She explains what she considers are “New Colonialist Scripts”, being used to manipulate discourses on race, ethnicity, and identity today-- just as old scripts manipulated during the periods of Enslavement and Reconstruction and post-reconstruction disenfranchisement. 

She also explores how certain communication tools are used as strategies that attempt to hinder critical-thought and impede positive self-esteem development in all people.

The guide-book was inspired by two goals:

1. A desire to help media-consumers develop conscious media literacy skills that can help them combat negative (and often subliminal) messages that were designed to devalue them and impede positive self-esteem development. 

2. To provide tools and tips for employing culturally and consciously-competent lenses for the continuum of media-influencers, including content creators, media sponsors and promoters who desire to demonstrate Conscious-Concern©. That is, to create, sponsor and promote content that is accurate in narratives and representations and avoid inappropriate symbolism.

*Conscious-Concern© is a term that describes a specific type of lens for media analysis and content creation which is defined in Listen-In! Watch-Out! Word-Up!