"Media Literacy is a social-justice issue. Conscious Media Literacy is a life-skill."
From her early start engaging with media, CMC, LLC founder and Chief Considerations Officer, Ava Montgomery developed a multi-faceted lens for media analysis. She has used her keenness for training and media literacy, in scholarly pursuits and as a mechanism to advocate for accurate representation and accurate discourse in mass media.
When Ava Montgomery was in her early teens and well before the advent of Social Media, she wrote a letter to a soap company.
She inquired why a spokes-woman for one of its products ended an otherwise considerate commercial by mentioning her desire to lose weight.
Ava was unable to make the connection between a soap product and weight-loss. She could however, make the connection between media and using it to perpetuate gender-bias.
She has been a consummate advocate for fair representation in media since.
Ava is well-aware of the powerful influence media can have on public discourse. As well, she is intimately aware of how media can be made to negatively or positively influence self-esteem development.
Thus, CMC, LLC's mission is to create media and to help our clients create media that demonstrates Conscious-Concern© in construction.
She believes this type of effort is the best way to accurately represent people, places and things and to elevate discourses with integrity and honesty!
When creating or helping our clients to create Conscious Media, Ava will focus her analytical lenses on achieving--among other considerations--the following Six Spheres of content-creation that demonstrate Conscious-Concern© :
Considerations of Accuracy in Narrative
Considerations of Accuracy in Representation
Culturally -Competent Considerations
Considerations for Media Justice on Social Issues
Linguistic Considerations for appropriate language for the topic and audience
Considerations of Gender narratives and representation
Ava has a Masters degree in Media, Peace and Conflict Studies and a Bachelor of Science degree in Criminal Justice with an emphasis in Law Enforcement Administration.
"Listen-In! Watch-Out! Word-Up!: A Guide to Understanding & Developing Conscious Media Literacy Skills"
"That a coded or subliminal message has been internalized, may not be realized until the influence from it is revealed later in spoken beliefs about, and possibly behaviors toward oneself or another.”
In this educational and engaging read, CMC, LLC founder, Ava Montgomery addresses contemporary social-justice and media-representation issues. She takes a conversational approach to present new concepts and tools designed to increase media literacy for media-consumers and media-makers.
She explains the importance of, and how to develop, what she refers to as “Conscious Media Literacy Skills” necessary for today’s expansive media environments.
With an intimate knowledge, Montgomery exposes correlations between historically false narratives and misrepresentations and contemporary false narratives and misrepresentations. She explains what she considers are “New Colonialist Scripts”, being used to manipulate discourses on race, ethnicity, and identity today-- just as old scripts manipulated during the periods of Enslavement and Reconstruction.
Using examples taken from today's media and media discourses, Ava explains how specific communication tools and strategies are used to create media that perpetuates false narratives about historically marginalized people of color and specifically about Black people.
She also explores how certain communication tools are used as strategies that attempt to hinder critical-thought and impede positive self-esteem development in all people.
The guide-book was inspired by two goals:
2. To provide tools and tips for employing culturally and consciously-competent lenses for the continuum of media-influencers who desire to demonstrate Conscious-Concern© in the media they create or have influence with.
CMC, LLC can travel internationally to Speak to, Present to and Train your organization or audience.
CMC, LLC can also assist clients with media-content development research for media that will cater to audiences located around the world.