Every Content Creator & Organization Needs CML Skills
About Us
Ava Montgomery
Founder,
Chief Considerations Officer &
Principal Consultant
CMC, LLC
CMC, LLC
CMC, LLC
Every person is influenced by media--including you. Every profession and industry is influenced by media--including yours.
CMC, LLC provides content and media literacy education that demonstrates how media conditioning influences conscious and subconscious bias development and creates and perpetuates false narratives and misrepresentations in content, so that you can analyze and create your content in ways that avoid them.
Employing Conscious Content/Media Literacy (CML) skills during your content creation and analysis processes, is the most effective way to create messaging that is socially responsible and avoids causing unintended offense and harm.
- We help content creators get comfortable creating cross-cultural messaging that doesn't cause offense and optimizes affinity for a brand.
- We do that to help consciousness-minded, collective good inspired businesses and organizations create and analyze content in ways that are socially responsive.
- Our media and content literacy professional development trainings will transform the way community and advocacy groups, companies and organizations, media sponsors and promoters understand the influence of media on social justices discourses; so that they can socially responsible messaging that is accurate in narratives and representations.
CMC, LLC specializes in identifying implicit and explicit, historical and current biases in 6 main areas: Representation, Social Issue, Gender, Cultural, Linguistic and Accurate Narrative.
We term these areas: 6 Spheres of Conscious-Concern©.*
Whether through project consultations, professional development training, speaking engagements, course creation or another of our innovative service offerings, CMC, LLC is your must-have thought partnership for your project.
*For more information on the importance of these 6 Spheres, see our video under our Training tab.
Ava
CMC, LLC
CMC, LLC
As a Southern California native, she is innately drawn to beautiful beaches located there and around the world. As an original “Valley Girl”, of course, she is fascinated by the media industry.
Ava's media literacy was not "left up to chance". Whether through books, television, movies or theater--Ava learned early how to develop multicultural lenses for the purpose of accurate media analysis. She is all too familiar with the devastating influences false narratives and misrepresentations have on race/ethnicity and gender.
Frequently, media inspired narratives and imaging are perpetuations of false, dominant narratives and misrepresentations. They often target specific communities--intentionally.
However, messaging offenses are not always intentional. Sometimes they occur through subconscious conditioning that media is intentionally created in ways to support.
She knows that developing conscious media literacy skills is a pivotal way for both content creators and media consumers to analyze media messaging so that they can recognize devaluing messages and avoid creating or internalizing them.
Upon completing her M.A. in Media, Peace and Conflict studies, Ava interned in the Media Education department for a public media station.
She wrote the definitive Guide to Understanding and Developing Conscious Media Literacy Skills. She founded CMC, LLC because she knows that her understanding of media and unique tools are effective and valuable resources to the continuum of content engagers who care about the collective good.
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Every Person. Every Profession. Every Industry...
is influenced by Media.
Our Media Education services help you, and your company create and analyze content in ways that avoid creating or perpetuating false narratives and misrepresentations. Create a FREE account to download our ebook to learn 6 Awesome Considerations for Creating Conscious Content! (Check out our other FREE resources too)