Causing offense in media-messaging is often unintentional. It can be hurtful to consumers and the public at-large, nevertheless.
Smaller organizations may not have the resources on staff to do a proper analysis of media to spot hidden biases.
Even some larger companies that have the resources, did not do the proper analysis to check for hidden biases in their media-content-creations.
The consequence of not having the resources or having the resources, but not utilizing them in the right ways can lead to an organizational blind-spot of not knowing what one does not know, but needs to know.
Viewing media with the right lenses can help avoid causing unintentional offense and can help avoid the consequences that can come with “not knowing what one does not know, but needs to know.”
When offensive media is created or people take reasonable offense to the way representation occurs in media that can be consequential in a number of ways:
It is of course, a different discourse when the offense was intended. CMC, LLC is not here for that!
However, when unintended offense occurs there is a desire and an opportunity to correct the impression left by it.
When companies are seeking to be conscious in their media-content-creations to correct an offense or to avoid offense, CMC, LLC is here for that!