We’ve probably all seen it-but may not have recognized it...

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Problematic Content.  Media that was released by major public and privately-held businesses that when recognized for what it was-caused large-scale public offense and harm. 

The offensive content caused individuals or even whole groups of people to experience pain-publicly and privately-because they felt personally and intentionally  targeted by the media-content. 

In many cases, so egregious was the obvious offense in digital media or print, that it not only called into question a company’s credibility as one of having integrity, but it impacted a company’s current earnings and their potential for future earnings. 

If the company was an ‘offense-repeater’, it may be even more difficult for it to re-establish goodwill and trust with its consumers, potential consumers, and the consciously discerning public at-large. 

It is not that these companies weren’t knowledgeable in how to create media. Some companies that caused unintended offense, had access to the most sophisticated media-production teams a company could hope to have. Indeed, those companies had access to the right competencies that could showcase all the benefits of a company’s products or services.   

Those companies also had access to the right competencies that could disseminate the company’s message in ways that would reach  large and diverse audiences. Therefore, they were able to maximize the cost associated with media production.  When the content is problematic, seemingly enviable capabilities can become a liability when other capabilities were lacking...